The operating system for interior design studios

One system for the work behind the design.

DesignOps brings the operational side of your studio into one connected place — from first inquiry to installed to margin — with AI at every step. You keep designing. It handles the rest.

DesignOps — Ashford Residence · Living Room
LeadsDiscoveryProposalsSelectionsProcurementBusiness View
Living room selections
3 approved
Sculptural lounge chairSculptural lounge chairBoucle · Atelier Co.Approved
Hand-glazed table lampHand-glazed table lampCeramic · NorthlightIn review
Walnut consoleWalnut consoleSolid oak · HeirloomApproved

AI: Client approved 2 of 3. I can send the walnut console to procurement and draft the approval summary — you confirm.

The problem

Your design lives in one place. Everything around it is scattered.

Leads in your inbox. Selections in spreadsheets. Orders in email threads. Money in another tool entirely. The design is the easy part — it's the operation around it that eats the day.

DesignOps connects that operation into a single system that follows how a studio actually works, so nothing falls through the gaps.

Inbox leadsSelections sheetOrder emailsSupplier PDFsInvoicesMood boards

One connected system

From inquiry to installed to margin

LeadsDiscoveryProposalsSelectionsProcurementFinance

Everything around the design — in one calm, connected place. Leads, proposals, selections, procurement and margin. One system, from first inquiry to installed.

Why DesignOps

Not a tool bent to fit design. Built for it.

Most studios stitch together a project tool, a spreadsheet, an inbox and an accounting app — none of them made for interior design. DesignOps is one system shaped around the actual work, with AI inside it and the numbers in plain sight.

Purpose-built for interior design

Rooms, selections, approvals, FF&E, procurement stages, installs — the language and the flow are the studio's, not a generic CRM's.

Where others adapt a project tool, this was designed for the work.

AI at every step

Reading, drafting, organizing and summarizing happen throughout the workflow — not as a bolted-on chatbot. You keep the final say.

Where others are management software, this is AI-first.

Pricing you can actually see

Three plans, published up front, full product on each. No “request a quote” wall between you and a straight answer.

Where others hide pricing, this shows it.

One connected system

Every stage in one place

LeadsQualified & enriched
ProposalsDrafted for you
SelectionsClient-ready
ProcurementTracked to install
Business ViewMargin at a glance
AI AssistantAsk anything

Everything around the design — in one calm, connected place.

Leads, proposals, selections, procurement and margin. One system, from first inquiry to installed.

Get Early Access

AI across the workflow

AI built into the work — not bolted on beside it.

DesignOps puts AI where the busywork actually is: reading, drafting, organizing and summarizing at each stage. It does the first pass; you make the calls.

Reads & extracts

Turns a discovery call into structured scope, budget, timeline, rooms and style — and enriches new leads with a fit signal you can act on.

Drafts & generates

Produces first drafts of scopes, proposals, mood boards and client updates in your studio's voice — ready for you to refine and send.

Finds & summarizes

Ask in plain language and get answers across projects and workflows — plus daily and weekly summaries drafted for you to review.

The workflow

From first inquiry to installed — one continuous thread.

Each stage hands cleanly to the next, so context never gets re-typed and nothing gets lost between tools.

1

Win the work

Capture and qualify leads, understand the property, run discovery calls, and turn them into scopes and proposals.

AI enriches leads, extracts the brief, and drafts the scope and proposal.

2

Design & select

Build mood boards, specify products room by room from your library, and get clean client approvals.

AI helps generate boards and organize selections for approval.

3

Procure & deliver

Order approved items and track every one from ordered → in production → in transit → delivered → installed.

AI summarizes procurement status so you always know where things stand.

4

Keep clients informed

Share progress and updates without writing them from scratch, and keep the project moving with connected tasks.

AI drafts daily and weekly updates for you to review and send.

5

Understand the business

See what each project and the studio is actually earning, so you run on facts, not guesswork.

AI summarizes performance in plain language for owners.

Core features

Everything a studio runs on, in one place.

Leads & discovery

Qualify inquiries, capture property context, and turn discovery calls into a structured brief.

AI enrich & extract

Scope & proposals

Draft credible scopes and client-ready proposals that look like your studio, not the software.

AI drafting

Selections

Specify products room by room and get clear client approval, without a call.

AI organize

Procurement

Track every ordered item from PO to installed across five clear stages.

Product library & mood boards

A reusable catalogue of products and suppliers, and boards that set the visual direction.

AI generate boards

Tasks & team

Keep work moving with tasks tied to projects, and manage roles across your studio.

A look inside

Real screens for real studio work.

Clean, spacious views built around what you actually do each day — not a generic dashboard with your logo dropped on top.

Walnut consoleOrdered
Linen draperyOrdered
Lounge chairProduction
Table lampTransit
Area rugDelivered
Art pairInstalled

Procurement — Every ordered item across five clear stages — ordered, in production, in transit, delivered, installed.

AllSeatingLightingTextilesLiving room
Boucle chair by Atelier Co.Boucle chairAtelier Co.
Ceramic lamp by NorthlightCeramic lampNorthlight
Oak console by HeirloomOak consoleHeirloom
Walnut stool by FormaWalnut stoolForma
Linen throw by Weave & Co.Linen throwWeave & Co.
Brass sconce by LumenBrass sconceLumen
Stone vase by TerraStone vaseTerra
Wool rug by LoomedWool rugLoomed

Product library & mood boards — A reusable, filterable catalogue of the products and suppliers your studio trusts — ready to drop into selections.

Business View

Finally see what the studio is really earning.

Business View connects the work you deliver to the money it makes — per project and across the studio. It's the owner's view: clear headline figures first, detail when you want it.

No exporting to spreadsheets. No guessing at the end of the month. Just an honest picture of the business.

Studio performanceThis quarter
Money in motion
Accounts receivable$128,4006 open invoices · oldest 34 days
Sales pipeline$310,0004 pending estimates
Total invoiced$486,000Billing volume, all projects
Cash collected$357,60011 payments received
Conversion
Estimate win rate
67%By dollars
3/5By count
$284,000 accepted$424,000 closed

AI summary: Margin is up on last quarter, led by the Ashford and Vale projects. Two projects are trending below target — worth a look.

MRMaya Reynoldsmaya@reynolds-home.com
Re: Whole-home refresh — Hillside project

Hi — loved the initial ideas. We're ready to move forward on the living and dining rooms, and possibly the primary suite. Budget is roughly what we discussed. When can we talk selections?

DesignOps
Matched leadMaya Reynolds · New
AI fit signalStrong — multi-room, budget aligned
Suggested next stepBook discovery call

Email extension · Gmail & Outlook

Work a lead where it lands — right in your inbox.

Most work still starts as an email. The DesignOps extension sits beside your messages in Gmail and Outlook, so you can see the lead's context and capture it without switching tabs.

AI reads the thread and suggests the next step; adding it to DesignOps is one click. What you send is always your call.

AI Assistant

Ask your studio anything.

One place to find information, get answers across your projects, and take supported actions — in plain language.

DesignOps Assistant

What's outstanding on the Ashford living room, and can you set a follow-up?

The living room has one selection in review — the hand-glazed table lamp — awaiting client approval since Tuesday. Everything else is approved and two items are in procurement.

Create task in Asana: “Chase lamp approval — Ashford”Confirm

Which projects are waiting on approvals?Draft this week's client updateWhat's in transit right now?

Integrations

Fits the stack you already have.

DesignOps connects the tools your studio relies on, so it fits your workflow instead of replacing it. Seven connections today, with more to come.

Asana logoAsanaTasks
Basecamp logoBasecampTasks
Canva logoCanvaDesign
Pinterest logoPinterestInspiration
Plaud logoPlaudCall capture
QuickBooks logoQuickBooksAccounting
Dropbox logoDropboxFiles

Pricing

Simple plans. The full product on every one.

Priced per seat. Choose annual and get two months free. No feature gates — every plan is the complete system.

SoloFor independent designers

$159/ seat / mo

Annual: two months free
  • The complete workflow, inquiry to margin
  • AI across every stage
  • All seven integrations
  • Business View
Get Early Access
Most studiosTeamFor growing studios

from $109/ seat / mo

Annual: two months free
  • Everything in Solo
  • Multiple seats & roles
  • Team management
  • Shared library & boards
Get Early Access
EnterpriseFor larger firms

Custom

Tailored to your studio
  • Everything in Team
  • Priority onboarding
  • Dedicated support
  • Volume seat pricing
Talk to us

Every plan includes the full product. Seat pricing steps down as your team grows.

Referral program

Good work travels. So should the reward.

Designers talk to designers. When you introduce another studio to DesignOps, our referral program thanks you for it — and gives them a warm welcome in.

1Introduce a studioShare DesignOps with another designer or firm you think would benefit.
2They get startedThey come in with a warm welcome and a smooth start.
3You're rewardedYou're thanked for the referral once they're up and running. Details shared with early-access members.

Get early access to DesignOps.

Join the studios shaping the system built for how interior design actually works. Early access is opening in cohorts.

No spam. We'll only be in touch about your early access.

FAQ

Questions, answered.

Interior design studios in the US — from independent designers to growing firms. It's built specifically around the way design studios work, not a general business tool bent to fit.

It brings the operational work of your studio into one connected place, and integrates with tools you already use — Asana, Basecamp, Canva, Pinterest, Plaud, QuickBooks and Dropbox — so it fits your stack rather than forcing a rip-and-replace.

AI handles first passes — reading a discovery call into structured scope, drafting proposals and updates, organizing selections, summarizing status. Everything it produces is a draft or a suggestion. Nothing is sent, ordered or deleted without you. You keep the final say.

Every ordered item moves through five clear stages — ordered, in production, in transit, delivered and installed — so you and your clients always know exactly where things stand.

Per seat, with three plans — Solo, Team and Enterprise. Every plan includes the full product; there are no feature gates. Choose annual billing and you get two months free.

Early access opens in cohorts. You'll get the product, onboarding support, and a direct line to shape what we build next. Join the list and we'll be in touch about your cohort.